Car maker Maruti Suzuki flagged off the sixth edition of the annual southern motorsport event ‘Maruti Suzuki Dakshin Dare 2014,’ from Bengaluru. The seven day ‘motor rallying’ event will cover over 2000 kms around South India going through places like Mysore, Shimoga, Chitradurga, Davangere, Bellary, Hospet, Hubli to conclude at Goa. The rally will be divided in three groups- Ultimate Car, Ultimate Bike and Time-Distance- Speed (TSD).
Speaking about the Maruti Suzuki Dakshin Dare, Manohar Bhat, Vice President of Marketing, Maruti Suzuki said, “Designed to motivate and encourage motorsports enthusiasts from India and abroad, Maruti Suzuki has pioneered many motorsports events across the country. Like wide range of cars, we have several rally formats suited for amateurs and professionals. Rallies bring out the best in man and machine. The best teams and best machines make podium finish. Historically, our cars have done well and we are proud of their consistent performance.”
Bhat further said, “Increasing participation of motorsports enthusiasts encourages us to strengthen the motorsports events. Maruti Suzuki Dakshin Dare in particular offers a unique rallying experience full of dirt, slush and tarmac.”
After clearing participants several security tests, the participants compete with each other in 3 categories across Endurance, Ultimate Bike, Ultimate Car. The rally culminates at Goa. The winners of rally will be felicitated at Goa, on August 10, 2014.
Besides the Dakshin Dare, Maruti Suzuki also organises motoring events such as Raid-de-Himalaya (North India) and Desert Storm (West India). Last month, the company organised a Women’s Rally in Pune.
What do you think of these initiatives taken by Maruti Suzuki? Share your thoughts through comments below. Stay tuned into Motoroids for all the updates from the world of auto.