Mahindra’s Scooter-ing Ambitions

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Mahindra has been taking steps to develop its brand value in the Indian two-wheeler segment ever since it took over Kinetic Motors. With the Flyte relaunched, the company is now looking forward to expanding its product portfolio with three more products. Mahindra will be achieve this by (re)launching the now defunct Kinectic Blaze and the Kinetic 4S with a cosmetic makeover similar to the new Flyte. It is likely that there would be no technical changes on these scooters, apart from a few tweaks for the new emission norms. The first two scooter launches would be to merely establish its presence in the scooter market, while the thrid will be the a completely new product to highlight Mahindra’s foray into the two wheeler market. The Blaze and the 4S will be see the light of the day in about a months time. The company’s third scooter however, which will be an entirely new offering from yesteryear Kinetic’s SYM range, is likely to be available in showrooms in around six months time.

motoroids_mahindra_kinetic blaze

The company is reportedly looking at acquisitions to enter the Chinese, Taiwan and European scooter markets as well. Mahindra is reportedly trying to acquire Italy-based two-wheeler manufacturer Malaguti – which will help Mahindra enter the higher end scooter segments in other two-wheeler markets as well.

motoroids_mahindra_kinetic 4s

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