Mahindra Two Wheelers Ltd. (MTWL) now enjoys One Million fans on its Mahindra Motorcycles Facebook page.
The Mahindra Motorcycles Facebook page uses a variety of motorcycling related content to engage its fans. From providing an insight into the innovative features of the Mahindra Centuro to sharing information on great roads for a week-end ride, Mahindra Motorcycles Facebook page has garnered considerable interest in recent months from two-wheeler enthusiasts on the digital platform.
“When we launched the Mahindra Centuro, it marked the beginning of a new breed of motorcycle which had, at its core, the Mahindra DNA of tough, rugged and reliable. One of the central thoughts in creating the Centuro has been to provide innovative solutions for unaddressed consumer needs. Our online engagement has relied on this same principle of connecting with our fans through innovative campaigns and contests. Reaching 1 million Facebook fans is an important milestone in our journey on social media and we thank our fans. We intend to increasingly leverage this powerful medium to build our presence in the Indian two wheeler segment over the next few years.” said Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers.
Innovative campaigns like the #RoadsLessTravelled tapped into the motorcycling passion of fans by showcasing exciting roads from across India. The Mahindra Motorcycle Facebook page also uses humour to drive engagement through its #OnlyInIndia campaign.