Iuzu Motors announced its entry into North India by opening its exclusive outlet in New Delhi. On the occasion, the company launched its India-made range of “D-Max”, one of the largest selling pickup trucks world over. The D-Max range comprises of three models – two cabin options and two deck options. D-Max Single cab will be available in flat deck and the D-MAX Space Cab will be available in both flat deck and arched deck variants. The prices of the variants (ex-showroom) in New Delhi are
DMAX Single Cab Rs. 5,89,000
DMAX Space Cab Rs. 6,09,000
DMAX Space Cab (Arched Deck) Rs.6,99,000
The D-Max is propelled by a 2499cc, 4-cylinder intercooled turbocharged diesel engine, mated with a 5-speed manual transmission. The engine pumps out 134 hp of power @ 3600 rpm and 294 Nm of torque @ 1800-3200 rpm range, which enables D-Max to carry a payload of 1.2 ton.
Isuzu’s D-Max has a heavy-duty chassis, a large cargo bed to accommodate heavy loads and its body structure is made from high-tensile-strength steel. It sports a bold and aggressive look on the outside and sophisticated, passenger-car like interiors, making it a pride for the owner.
Apart from its sleek and stylish exterior, the interior of D-Max is capacious and well-finished, providing driver and passengers with a car like feel. The seats in the all-new Isuzu D-MAX are designed with long-distance comfort offering excellent support.
D-MAX Space Cab’s unique feature is its extended cabin space of 1.5 feet behind the drivers’ seat, which can store valuable/ fragile goods. The D-MAX Space Cab offers Power steering, Power windows, Centralized door lock, AC with heater etc. The Space Cab would be available in three color options including Alpine White, Sterling Metallic Silver and Nautilus Blue.
In a time when Commercial vehicles in the country are experiencing shrinking market the pickup truck market has grown from 14% in 2011 to 35 % now within CV marketplace. Isuzu wants to take advantage of this growth, hence the new launches and focus on the North Indian market.
Isuzu Motors India aims to open 60 outlets across India by end of 2015-16. At present, the company has presence across five states in India including Maharashtra, Tamil Nadu, Kerala, Andhra Pradesh, Karnataka with exclusive dealerships in Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Madurai, Visakhapatnam, Tirupati & Cochin.
Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light commercial vehicles. With operations in 25 countries and vehicles sold in more than 100 countries, the company is a leader in pick-upsand LCVs. The company manufactures and sells close to 6 lakh units annually across the world.
Commenting on the occasion, Mr. Takashi Kikuchi, Managing Director, Isuzu Motors India, said, “We are extremely happy to open our first outlet in North India. North is an important region for us, contributing to approximately 30% of the total pickup sales in the country. With this launch and our global quality vehicles, we are optimistic about establishing a strong foothold in the Indian pickup truck segment.”
He further added “We are observing a gradual shift in Indian customer’s preference from Small Commercial Vehicles to Pick-ups, which is one of largest and fastest growing segments in Commercial Vehicles (CV), accounting to 35% of the total CV market. By 2023, the 1 Tn pickup segment in India is expected to grow to 8 lakh units and become the world’s largest pickup market.”
Mr. Shigeru Wakabayashi, Deputy Managing Director, Isuzu Motors India, added, “D-MAX is one of the world’s favorite pickup truck brands, inheriting Isuzu’s diesel engine technology. World over D-Max is known for its excellent power, torque and operating economy, besides delivering high standards of Durability and Reliability. With these attributes, D-Max will cater to the burgeoning consumer demand for stylish yet powerful, durable and efficient pick-up vehicles that would make their day-to day tasks easier. We are hopeful that D-Max pick-up will be able to establish a strong position in the Indian automobile segment, as it has in other parts of the world and revolutionize the Indian pick-up segment.”
Mr. Takashi Kikuchi (President and MD – Isuzu Motors India Pvt Ltd.) and Mr. Shingeru Wakabayashi (Deputy MD), the speakers at the event both introduced themselves in hindi. Their target market to begin with are the captive users – users who own and drive their own pick up for their small or medium sized business or farmers who want to get good transported quickly and safely.