Its not just their cars, but Hyundai Motor India now also has the largest fan base on Facebook in the auto category, with over 5.5 million fans in India. Even their Youtube channel in the car category is the most viewed with over 17.5 million views. Calling it a result of their efforts to actively reach out to a larger cross section of customer base and engage real time, the growth rate of Hyundai India’s digital presence has doubled in the past few months. Not just that, the quality of fan engagement, has been the highest in the digital space amongst any automobile manufacturer.
Being a youth-oriented brand, Hyundai has positioned itself as an ace auto brand on social media during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The car maker has adopted an approach that strikes a chord with current youthful trends which are engaging and active throughout all digital platforms. The Indian car buyer is getting younger and is fast in adapting to global trends. Studies revealed that the communication behavior amongst the youngsters is evolving. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other.