As we have always been saying, the Maruti Suzuki Alto 800 is the result of the rapidly declining sales of the previous gen Alto. It may be noted that the Alto has been Maruti’s bread and butter model since almost a decade and the new competition from Hyundai, in the form of the Eon, made it even tougher for the Alto to post a growing trend on the sales charts. Maruti Alto has always been a direct competitor to the Chevrolet Spark and of course, the recently launched Hyundai Eon. The Eon is the smallest car to have ever come from the Korean giant’s stable and has been clocking respectable sales in the A segment of Indian car market.
Speaking of the latest from Maruti Suzuki India Ltd, the new Maruti Alto 800 has surely done a world of good to the nation’s largest car maker and has successfully taken up the mantle of the earlier Alto. One can dare say that the new Alto 800 threatens to pose serious problems to the Hyundai Eon.
Now, Hyundai is known for getting a bit too aggressive with the marketing of some of its products. Some of you might be aware that Hyundai India had to face a lawsuit for calling Mitsubishi Lancer Diesel ‘stupid’ in the TVC for its Accent CRDi.
This time around, while Hyundai India hasn’t got down to playing so dirty, it recently launched some direct attacks on the Maruti Suzuki Alto 800. Full page ads in popular news dailies show that Hyundai calls the Eon as a ‘trendsetter’ and the Alto 800 as the ‘follower’.
Newspaper commercials of a manufacturer comparing its product with those from others are nothing new. However, we feel that one should always refrain from using terms which might be taken as derogatory by some.