Customer service is of utmost importance to a business. Companies are developing AI chatbots to address long procedures, paperwork, and time utilisation, among other issues. AI stands for Artificial Intelligence, and the discussion is being conducted by a robot rather than a person. Hyundai has unveiled its AI chatbot named as “Hi” to further boost Hyundai’s contactless and hassle-free services.
In November 2020, because of the ongoing pandemic, Hyundai launched its Hyundai Video Conference car consultancy through Hyundai Showroom Live. This initiative is adapted by 5000 dealerships already and consultants across India are working towards a hassle-free car buying experience.
Commenting on the contactless sales initiatives, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “Last year, in November we launched a contactless sales initiative – Hyundai Showroom Live that has been well accepted by customers with over 50 000 contactless video conference sales consultations so far. Additionally, with the launch of ‘Hi Hyundai’, AI Chatbot customers can seamlessly experience intuitive virtual assistance for all their queries. As we adopt more and more digital initiatives, Hyundai will continue to lead the industry with thoughtful innovations for enhanced customer delight.”
This initiative aims to further improve the overall experience of owning a Hyundai car. Not only because of the pandemic but also generally, this chatbot will improve overall procedures. Hyundai’s AI chatbot ‘Hi Hyundai’ has been introduced to elevate the customer experience by leveraging platform capabilities of intent recognition, persona segmentation, and sentiment analytics. This will help the existing as well as the potential customers with every step of their purchase. From buying a new model to finding dealerships, service stations, service records. This chatbot will take care of everything.
For the existing customers, ‘Hi Hyundai’ will offer services like scheduling a request for car servicing, check warranty information, find out car service costs, access extended warranty/roadside assistance, and much more. Furthermore, for new and potential customers ‘Hi Hyundai’ offers services like interactive 3D models & audio bytes and Click to Buy and Hyundai Corporate Website. Adding to this there will also be the basics i.e book a test drive and the latest offers.
For their contactless sales initiative, Hyundai launched their 75-inch touchscreen 3D configurator at the dealerships where customers can view the car inside and out, this helps to enhance the customer experience. This feature is live for models like Santro, Grand I10 NIOS, i20, Aura, Verna, Creta, Venue, Tuscon, Kona, and the newly launched Hyundai Alcazar.
Initiatives like these will enhance the customer experience and will also provide better communication.