Hyundai Exter is one of the most awaited upcoming cars in India. For gaining more popularity, Hyundai has appointed the all-rounder Indian cricketer, Hardik Pandya as the brand ambassador. Hyundai has slated the launch of the new Exter compact SUV on the 10th of July 2023.
As per the carmaker, the Exter perfectly matches the vibrant lifestyle of Gen Z, and with Hardik, a charismatic youth icon and versatile all-rounder cricketer. Hyundai will involve the cricketer in their upcoming Exter campaigns.
Hardik Pandya and Hyundai Exter
Hardik Pandya has emerged as a shining star in the cricket team. As the vice-captain of the Indian Cricket Team’s T20 squad, he has showcased his exceptional leadership skills. In the Indian Premier League (IPL), he proudly leads the Gujarat Titans as their captain. Beyond his cricketing prowess, Hardik Pandya is known for his exuberant, energetic, and lively lifestyle.
Recognizing these qualities, Hyundai believes that Hardik Pandya is the perfect choice to spearhead Exter’s brand campaigns. As the exclusive brand ambassador for Exter, he represents the epitome of smart, dynamic, and distinctive qualities. These qualities have perfectly aligned with the essence of Exter.
Hyundai Exter: Design and Aesthetics
The upcoming Hyundai Exter boasts a bold and distinctive exterior profile which is evident from its teasers. Upfront, the Exter features a parametric grille, split headlights with H-shaped DRLs, and bumpers with skid plates. The front bumper has squared housing projector headlights. However, the upcoming Exter sits on 15-inch funky alloys and has character lines on the side profile.
The rear profile of the Exter features an H-shaped signature LED taillights resembling the front DRLs. However, the Exter gets a flat tailgate that has a similar design as some 3-rowed MPVs. Furthermore, the height of the SUV is accentuated by the roof rails, giving it a rugged stance somehow.
Segment First Features of Hyundai Exter
Recently, Hyundai has revealed the features list of the Exter. As per the carmaker, the Exter is brimmed with a plethora of features. The Exter will get first-in-segment features like an electric sunroof and Dashcam with twin cameras.
The carmaker has added voice commands in Exter, which can control the sunroof by saying “Open Sunroof” or “I want to see the sky”. Moreover, the Exter also gets the Dashcam with Dual Camera that boasts of front & rear Camera. The video recording of the dashcam is controllable from smartphone app-based connectivity and Multiple Recording Modes.
Powertrain, Pricing, Variants, and the Competition
The upcoming Hyundai Exter will be offered in 2 engine variants. The 1.2L Kappa series VTVT petrol engine produces 82 hp and 115 Nm of output. This engine will be mated to either a 5-speed manual transmission or a convenient AMT transmission. Moreover, the carmaker will offer the CNG version of the Exter as well.
Hyundai will offer the Exter in 5 different variants namely the E, S, SX, SX (o) and SX (o) connect. The Hyundai will retail the Exter in an expected price range of Rs. 7 Lakhs to 11 Lakhs Ex-showroom. After the launch, the Hyundai Exter face competition from Maruti Fronx, Tata Punch, Citroen C3, Nissan Magnite, and Renault Kiger.
Official Statement
Speaking on the announcement, Mr. Tarun Garg, COO, of Hyundai Motor India Ltd., said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at a time when style needs to be matched by substance, when value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomize this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences.”
Commenting on the occasion, Mr Hardik Pandya, said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV – the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER.”