Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has commenced its new Ad campaign titled ‘Udh!’ for its compact scooter –Activa i. The TVC is created by Dentsu Marcom and is running on air across channels nationally.
In Personal Compact Scooter category, Customers desire an automatic scooter for daily commute, which is lightweight, compact and easy to handle yet comfortable for both genders. Thus, Active i comes across as a great option for those in the market for a personal compact scooter. Apart from satisfying most of the requirements, the Activa-i is affordable too.
The latest Activa-i ad takes the age old game of Chidiya udh, tota udh and associates the same with the feelings of one riding the scooter.
The TVC starts with the young guys and girls getting ready and then the jingle starts with Pooja Uddh, Purab udd naming different target users across the country riding with a happy expression that they are ready for the life ahead. The TVC also talks about the features of Activa i with 60kmpl, combi brake, lightweight and gearless being the prominent one.