Honda Cars India recently announced the Great Honda Fest which would be conducted at all authorized Honda dealerships. Under the contest ‘God’s Play of Lights’, winning couples will have the opportunity to get a paid trip to experience the Northern Lights in Norway.
The contest will be open for customers who buy any Honda car invoiced or delivered from 1st October to 31st October 2016. The customers would have to log in and participate in the contest hosted on a dedicated website. The offer which coincides with the Indian festival of lights, Diwali, is an opportunity for new Honda customers to utilize their association with the brand.
According to the company, Northern lights are magical play of lights in the night sky which can be experienced in the Scandinavian countries. They are the bright dancing lights which are actually collisions between electrically charged particles from the Sun that enter the Earth’s atmosphere.
Speaking on the occasion, Jnaneswar Sen, Senior Vice President, Marketing and Sales, Honda Cars India, said, “We aim to give exclusive experiences to our customers that are special, grand and memorable for the rest of their lives. While we continue to make all efforts to enrich the Honda ownership experience, this once in a lifetime opportunity to travel to Norway on buying a new Honda car can make this festive purchase even more special and rewarding for our customers.”