Honda Motorcycle & Scooter India has set a new record. Honda Activa is now the ‘Only brand in Indian two-wheeler industry’ to cross 20 lakh unit sales in just seven months. A new family is buying a Honda Activa every 9th second! While it took seven years since its launch (2001 to 2008) for Activa to delight 20 lakh Indian families, the latest 20 lakh customers (2,040,134 unit sales) have joined in just seven months from April to October 2017.
In just half a decade, two-wheeler industry has seen sales grow by a phenomenal 52%.
In comparison with sales growing 180%, Activa has become India’s highest selling two-wheeler and has broken all past records of popularity of any brand in the history of Indian two-wheeler industry. Activa sales have nearly tripled in this period from 7.3 lakh units in 2012-13 to over 20 lakh units in 2017-18.
Sales touched 55,000 units in its debut year itself and in the next three years, the Honda Activa grew to become the leader in scooter segment. By December 2005 Honda Activa’s cumulative sales touched the 10 lakh units mark. By June 2012, Honda Activa had breached the 50th lakh cumulative sale milestone. In the next three years, Activa became the first scooter to sell over 1 crore units.
Just one year later in 2016, Honda’s iconic Activa dethroned the 17 year legacy of motorcycles to become India’s and World’s No. 1 selling two-wheeler brand for the first time. Activa is now the first automatic scooter to cross 1.5 crore customer mark.
|Honda Activa Crosses 20 Lakh Sales In Just 7 Months|
|2,012||2013||2014||2015||2016||2017||5 year Growth|
|Domestic 2W industry sales||80,64,260||85,33,262||96,09,962||97,74,903||1,13,40,397||1,22,58,274||52%|
|Activa contribution to domestic 2W sales||9%||10%||13%||15%||16%||17%||–|
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