Honda Motorcycle & Scooter India started 2016 on a positive note as the two-wheeler manufacturer created new sales highs in the first month of 2016. Honda’s highest selling scooter, the Activa, is leading its segment of Indian 2Wheeler industry. Activa is the No. 1 selling two-wheeler of India for the 5th month in the current fiscal itself. With a sale of 210,123 units, Activa also became the first two-Wheeler in India to cross two lakh sales mark in January 2016.
Customer response for Honda’s recently launched motorcycles too has been positive. In a very short span since its launch, Honda’s urban sporty 110cc motorcycle LIVO has crossed one lakh unit sales milestone. This milestone comes at a time when overall 110cc mass motorcycle segment continues to decline by -6% led by weak buying sentiment in rural economy.
Honda’s 125cc executive motorcycle CB Shine continues to build on volumes. In January 2016, CB Shine sales jumped a massive 23% to reach 76,562 units and Honda’s market share in this segment reached 46%.
What’s the plan for 2016?
After a year of operating on full capacity constraints and not being able to meet existing customer demand, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. shared what can be expected from Honda in future.
Guleria says that 2016 is a landmark year for Honda and the positive momentum will only grow further. Honda’s new 4th plant in Gujarat – its first scooter only factory has started commercial production in January 2016. The additional capacity will help the two-wheeler maker to spread ‘Scooterization’ even to the last mile network. Parallely, this plant will allow Honda to optimize production of motorcycles with special focus on recent fun motorcycle launches viz. LIVO, CB Shine SP and CB Hornet 160R.
In February 2016, Honda 2Wheelers has inaugurated its fourth manufacturing plant in India at Vithalapur, Ahmedabad District, Gujarat. Along with Honda’s three other plants at Manesar (1.6 million units), Tapukara (1.2 million units) and Narsapura (1.8 million units); the Vithalapur plant (1.2 million units) bolsters Honda’s annual capacity to 5.8 million units annually.