HMSI is planning to spread its wings even further in India. As a part of an expansion programme, 1,000 customer touch points will be opened up all over India in this fiscal year.
Customer touch points include dealerships, sub-dealerships and authorised service stations. Currently, HMSI has 1,950 such Customer Touch points spread all across India. An additional 1,000 this year will take the tally to about 3,000, boosting HMSI’s reach. Infact, HMSI has already established 150 of the planned 1,000 for this fiscal year.
HMSI’s aggressive pitch for its Indian expansion is not unheard of. After severing ties from their erstwhile partner Hero, HMSI has come out all guns blazing. Making their intentions clear, they added 800 customer touch points in the previous fiscal year. As they plan to tackle Hero MotoCorp head on, they realise that the key lies in sales volumes.
In addition, HMSI has to crack the Hinterland Code. Hero MotoCorp’s numero uno position is built around the successes of entry-level models of Splendor and Passion in India’s mofussils. HMSI has an answer to the duo of Passion-Splendor in the form of Dream Neo and Dream Yuga. But they probably are still second to Hero when it comes to a footprint in the rural areas.
HMSI has a stronghold in the urban areas. The area that it needs to improve upon is its presence in rural areas. With this thing in mind, they have already announced the launch of a new model. The bike is christened “CD 110 Dream” and is tailormade to suit the needs of rural customers. These include a tough and durable suspension for carrying heavy loads, extended seating capacity and an exceptional fuel efficiency.
In addition, HMSI also has plans for increasing its share in the premium 150 cc segment. Reports suggest it is working on a new 160 cc bike to make up for the lacklustre sales accrued by CB Trigger and CB Unicorn Dazzler. You can read our earlier report here.
HMSI currently has a hold over 25% of the two-wheeler market share in India.
Source – Economic Times