Hero Motocorp Fortifies Its Presence In South America

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The World’s largest two-wheeler manufacturer, Hero Motocorp has presence all over the world. In order to enhance its leadership, the bikemaker has reinforced its presence in Central America by appointing new distributor partners in Nicaragua and Honduras, with aggressive expansion plans for both countries. Hero MotoCorp has lined up a slew of new launches, including its range of premium motorcycles, in both countries and will also expand its network with extensive customer touch-points and flagship stores in key markets.

Grupo Pellas – one of the biggest economic groups and the leading motorcycles, cars and trucks company in Nicaragua with 107 years of experience – has been appointed as the exclusive distributor of Hero MotoCorp in the country. The Company has appointed Movesa S.A., as its exclusive distributor in Honduras.

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Hero MotoCorp’s refreshed product portfolio in Honduras will include two new products – the XPulse 200 and the new Hunk 160R (Xtreme 160R in India). Hero’s comprehensive product portfolio in the country ranges from commuter to premium motorcycles including the Eco 150, Hunk 150, Hunk 190R, Hunk 160R and XPulse 200.

Hero MotoCorp’s product portfolio in Nicaragua will also include the XPulse 200 and Hunk 160R. Their product portfolio in the country ranges from commuter to premium two-wheelers, including the Splendor iSmart 110, Ignitor 125, Eco 150, Eco 150TR, Hunk 150, Hunk 160R, Hunk 190R, XPulse 200 motorcycles and Dash 125 scooter. The Company will also offer a 4-year warranty on all products and will also ensure parts/service availability for all products.

Commenting on the development, Sanjay Bhan, Head, Global Business, Hero MotoCorp said “Honduras and Nicaragua are key markets for us in Central America and our expansion plans clearly showcase this. We are also very happy to have partners such as Grupo Pellas and Movesa S.A. who will enable us to expand our footprint in both the countries. Through our new products and extensive customer touch-points, we aim to reach out to the youth in these countries who are looking for premium and stylish two-wheelers.”

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