Hero Cycles signs actor and health freak Arjun Kapoor as its brand ambassador

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Added in: News

Hero Sprint RX-1

Many Bollywood buffs know the story of Indian actor Arjun Kapoor and his body transformation from flab to fab. Kapoor, in his teens and early twenties reportedly weighed 140 kgs. But an adamant Arjun decided to loose his excessive weight and enter Bollywood as an actor. This transformation got him various onscreen roles. Now, bicycles manufacturer Hero Cycles has signed Arjun Kapoor as its brand ambassador. The cycle company also launched India’s first limited edition ‘Celebrity’ sports cycle – named after Arjun Kapoor, labeled ‘AK edition’, at the event.

Only 3,000 units of AK edition Hero Sprint RX-1 sports cycles would be available for fans across the country. These cycles will be adorned with Arjun Kapoor’s signature and will have exclusive new range of colours to choose from. These cycles would be available through online and select Hero Cycles retail stores across India.

Arjun-Kapoor Body Transformation

Yep! Arjun Kapoor went from that to THAT!

The company has tied up Sports365.in, one of India’s leading fitness, recreation and sports-related e-commerce portals, sell its entire range of cycles online. Through this tie-up Hero Cycles will now be available on leading e-commerce platforms like Flipkart, Snapdeal, Amazon, Paytm, HealthKart, etc. Through this tie-up Hero Cycles will now be available on leading e-commerce platforms like Flipkart, Snapdeal, Amazon, Paytm, HealthKart, etc.

Sports365.in is India’s largest online platform providing a wide choice of equipment, apparel, accessories and nutritional products. The company is a collaborative effort by India’s best known sporting icons, industry experts and experienced professionals.

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