The Freelander name returns with a fresh direction and a new identity. This time it is not coming back as a regular Land Rover model, but as a separate brand built through a partnership between Jaguar Land Rover and Chery. The focus has clearly moved towards electric and hybrid SUVs.
The first model has been previewed as the Concept 97, a nod to the year when the original Freelander first came out. The production version is expected to look very similar, with only a few practical changes.
Key highlights
- All new premium SUV brand
- Fully electrified lineup
- Concept based design
- Global plans confirmed
Platform and power options
The new SUV is built on a modern 800V setup which is a big step forward.
- Fully electric version
- Plug in hybrid option
- Range extender version also planned
This setup gives flexibility depending on market needs and usage.
Design
Design is where it stands out. The SUV keeps a strong and boxy look, taking inspiration from classic off roaders.
- Upright stance with strong road presence
- Unique angled rear pillar design
- Pixel style LED lighting
- Large skid plates for tough look
Some concept elements like special doors may not reach production, but the overall look will stay similar.
Interior and space
Inside, the cabin focuses on space, comfort and advanced features.
- Three row seating layout
- Six seat setup in (2+2+2 layout)
- Large screen across dashboard
- Big central touchscreen
There is also a strong focus on tech.
- Qualcomm Snapdragon processor
- Advanced ADAS system from Huawei
- LiDAR support for safety systems
- Rear entertainment screens
The centre console sits higher, which makes the cabin feel more open and usable. Better quality materials are also expected across the interior.
Production and global plans
The SUV will be made in China at the Changshu plant.
- Production will replace some older petrol models
- Global markets already planned
- Europe will be one of the first regions
Different versions will be made for different markets instead of one single global model.
Future lineup
The brand has a clear plan ahead.
- Up to six new models in five years
- New car every six months
- Focus on electric and hybrid SUVs
The first production model will be close to the concept and will be a mid size SUV.
What this means
This new version takes the old name forward in a completely new way, mixing strong SUV design with modern electric tech and a clear focus on global markets.