There is no denying that the recently launched Ford EcoSport is among the most successful cars from Ford India ever. There is also no denying that Ford India dealerships across the country have been finding themselves swarmed with people wanting to put their money on the new baby crossover. All this has ensued that the demand has become several times more than the supply and the manufacturer is finding itself incapable of meeting the huge demand for the new EcoSport. In lieu of all this, many Ford India dealers have suspended the bookings for the EcoSport. Bookings for all the variants of the Diesel powered EcoSport have been stopped and it is being said that bookings for the top end EcoBoost petrol variant too have been suspended at some dealerships. Bookings for the 1.5 litre petrol engine-d variant, however, continue unaffected.
This doesn’t come across as too much of a surprise, what with ever climbing waiting periods? The increasing waiting period does not just make the buyer wait for months before he takes delivery of his/her car but also puts off many potential customers, thereby translating into a loss for the manufacturer.
The Ford EcoSport is on sale in India in as many as three engine variants:
- The base engine variant sports the same 1.5 litre normally aspirated petrol engine that powers the Fiesta.
- The second petrol engine variant is powered by the much hyped Ford EcoBoost 1.0 litre turbocharged petrol engine.
- The third engine variant, and the one that is obviously the most popular, is powered by the Fiesta’s 1.5 litre turbocharged diesel engine.
The Ford Ecosport in India is being sold in four trim levels- Ambiente, Trend, Titanium and Titanium Plus. The Titanium variant is available only with the 1 Liter EcoBoost turbocharged petrol and 1.5 Liter Ti-VCT petrol engine. The Titanium trim level brings along 6 speed PowerShift dual clutch automatic transmission for the 1.5 liter Ti-VCT petrol.
The latest development comes to light soon after Ford India’s MD Joginder Singh commented that the manufacturer would meet any demand for the EcoSport.
Source: ET
As per the demand and supply issue… Demand for new good/attarctive product is always high during its initial phase and as the time moves it slows down and become stable. Right now if 1 lakh Ecosport is the demand of customers then it is not practically feasible for company to install machinery in plant with the capacity of 1 lakh Ecosport per month.It is much understood that the demand will reduce slowly. Sooo investing such a huge capital in plant production just for the intial phase of sales is definetly not a good thing to do. And also if product is good in terms of quality and service , customers will wait for it.
Strange last statement of their MD on this article while customers are being asked to wait for a year. It seems they have a huge manufacturing capacity and the cars Made in India are being exported, while people in India are made to wait.
Ford’s loss will be someone else’s gain
Pathetic forecasting of demand from Ford, It is like someone is offering you Tandoori Chicken, but you are not hungry.
Ford will regret this failure forever
If any car maker cannot meets the demand…then there is no use of launching them.bcoz all products comes with definite time period only..eg..swift…xuv 500..once dzire and soon to be Eco sport.. they can’t sell same car in very high volume year after year..however that product may be good..ford.. will realized that.