Ducati is planning to revive the Scrambler nameplate and bring it to the real world as a new Ducati with retro styling elements to expand the brand’s reach. The earlier Scrambler from Ducati was sold from 1962 to 1968 with various small engines, including 250, 350 and 450cc single cylinder units. In its newest form, the Ducati Scrambler will feature a bigger 796cc V-Twin power plant with 87 bhp and some styling cues which are bound to tug at your heart.
According to the famous British motorcycling weekly MCN, the Italian bike-maker is in an advanced stage to develop the new bike. Utilizing the 796cc air-cooled V-twin from the current Monster range the bike will make an appearance in its finished form by the end of 2014 and will go on sale in the next year.
The Ducati Scrambler will be promoted as a lifestyle machine. The company plans to sell Ducati branded riding gear, apparel, toys and other accessories to go with the bike to achieve the goal of positioning it as a lifestyle product. The proof for this fact is the revelation by MCN earlier that Ducati had trademarked the ‘Scrambler’ name back in March 2013 to cover a wide range of goods, including not only motorcycles but toys, clothing, leather goods and even cosmetics.
What you see here in these images are the computer generated rendering of the motorcycle by MCN, and we’re already excited looking at it. The ‘modern tech – retro styling’ formula may work really well for an iconic brand like Ducati. We really think that this machine, with its attention to detail, and lifestyle brand positioning will appeal to a huge bunch of Ducati fans. What do you think? Do let us know. And of course, stay tuned for more developments about this interesting new international machine