Bajaj Dominar 400’s Haathi Mat Paalo advertisement took a subtle dig at the thumpers which obviously did not go down too well with the fans and aficionados of the competing brand. Some Royal Enfield fans took the social media to express their anger while a select few replied to the advertisement with a video of their own. In some latest news, Bajaj is back with another promotional video for the Dominar 400 and on the other side of the ring is some really unusual competition.
The video, titled as “Dominar Vs Social media Episode 1: Hyper-performance Vs Hyper tweet”, which was published on October 6, 2017, has already crossed 1.1 million views. “We’re putting the #Dominar400 to the test to prove its #Hyperriding capabilities against an opponent that’s just as fast and dynamic as it is, social media. In the 1st episode, the Dominar is ready to unleash its Hyper-performance by taking on a Hyper tweet in a race to 140,” says the video description.
The video shows a battle between the acceleration of the Bajaj Dominar 400 against the typing speed of a netizen. Who wins the competition? Check it out in the video below:
There are subsequent parts where the Bajaj Dominar flaunts its agility against the twists and turns of a dating app and tries to steal the limelight by photobombing a selfie. This is an unusual marketing campaign where something tangible and soulful like a motorcycle goes up against all things lifeless and virtual. Makes us remember those times when Bajaj was at the top of their game when it came to TVCs.
We’d love to hear your thoughts about the video so make sure to write your views and opinions in the comments section.