Jaguar has romped in David Beckham as a brand ambassador in China. Beckham will be seen in above-the-line marketing campaigns for Jaguar. Beckham will feature in print adverts and TV commercials series for Chinese market.
Bob Grace, Jaguar Land Rover China Managing Director, said: “We are absolutely thrilled that David will be an ambassador for Jaguar in China. David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication. He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.”
Commencing his role as Jaguar’s brand ambassador in China, David will be seein in promotions of Jaguar F-TYPE Coupé. In the coming years, Beckham will be also seen promoting Jaguar XJ luxury saloon.
On the start of this new partnership, David commented: “I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.”
The print material featuring David has already been revealed. Fashion photographer and filmmaker Peter Lindbergh was commissioned by Jaguar to produce exclusive campaign imagery. The print campaign will appear in magazines and on billboards across China, with a TV advertising campaign appearing later in the year.