Buyers willing to pay £1 million premium over list for LaFerrari: Report

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So you paid 60,000-80,000 extra to get early delivery of your vehicle. That’s cute. A research done by Oracle Finance reveals that buyers are willing to pay £1million (approximately Rs 10.28 crore) over £1.2million (approximately 12.34 crore) price tag, just to secure Ferrari’s new hybrid supercar, LaFerrari.

The exclusive 950bhp Maranello supercar was limited to just 499 examples and all of these are sold out very rapidly. In fact, buyers even had to prove to the manufacturer that they owned a collection of prestigious Ferraris just to be considered to buy a LaFerrari.

Speaking about such huge premiums, Oracle Finance managing director Peter Brook said, “It’s a buying frenzy out there at the moment for Ferraris and nothing demonstrates that like the million-pound premiums we’re seeing for the LaFerrari. When you look at the prices of the Enzo, the exclusive hypercar that went before it, that has doubled in recent years from the £400,000 list price to close to £1m now. But despite that rise even we were shocked at the premium buyers are prepared to pay for the LaFerrari.”

But it’s not just the Ferrari that’s enjoying such huge premiums over list price. Oracle Finance’s research found that buyers are prepared to pay staggering sums to secure some of the most exclusive cars.

The top five cars commanding a premium over list include:

  • Ferrari LaFerrari – £1,000,000 premium (approximately Rs 10.28 crore)
  • McLaren P1 – £300,000 premium (approximately Rs 3.08 crore)
  • Porsche 918 Spyder – £200,000 premium (approximately Rs 2.05 crore)
  • Lamborghini Huracan – £30,000 premium (approximately Rs 30.81 lakh)
  • Porsche Macan – £6,000 premium (approximately Rs 6.16 lakh)

Share your thoughts on car companies charging such high premiums on their cars through comments below.

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