BMW Group will participate in Auto Expo 2012 with its two brands BMW and MINI exclusively at Hall No. 9. MINI will debut as a premium brand in India at Auto Expo 2012 with the launch of MINI, MINI Convertible and MINI Countryman exclusively at the MINI Pavilion.
BMW India will unveil the BMW Vision ConnectedDrive concept study and launch the new BMW M5 in India. BMW India will also present the exclusive limited-edition BMW Individual 7 Series Composition inspired by piano manufacturer Steinway & Sons. Dr. Kay Segler, Senior Vice President, MINI Business Coordination and Brand Management will address the press briefing for MINI.
Dr. Andreas Schaaf, President, BMW India will address the press briefings for BMW and MINI and will share the market strategy in India for the year 2012.
The BMW Pavilion will also display the BMW 3 Series, the BMW 3 Series Convertible, the BMW 5 Series, the new BMW 6 Series Coupe, the new 6 Series Convertible, the BMW X1, the new BMW X3, the BMW X5 and the BMW X6.
With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sights set firmly on the premium sector of the Indian automobile market. Along with its automotive concerns, the BMW Group’s activities in India comprise the marketing of motorcycles, as well as financial services for its premium clientele.
The BMW Group will introduce MINI as a premium brand in India in January 2012. MINI will be introduced in India as a CBU (completely built-up) unit with the launch of MINI, MINI Convertible and MINI Countryman. An exclusive MINI dealer network will be established in India for this purpose. In the start-up phase, BMW Group will concentrate on successfully establishing the MINI brand in India.