The BMW ActiveHybrid 7: Live from the Launch

Added in: BMW

The next generation of the BMW ActiveHybrid 7 is here with more power and lower fuel consumption thanks to its 3.0-liter Twin-Turbo inline 6-cylinder 320 hp Petrol engine paired with a 55 hp electric motor. With a hybrid-spec 8-speed Steptronic automatic transmission and a 0-100 kmph time of 5.6 seconds; this hybrid will keep the Greenpeace activist in you happy, while making that sports car owner at a red light go green with envy.

The all-electric technology and high storage capacity of the lithium-ion battery additionally means that functions, such as stationary cooling, can be powered purely through electricity. Consequently, the interior can be heated or cooled faster and more easily.

BMW ActiveHybrid 7 (1)

Driving Dynamics Control is available at the push of a button, and allows drivers of the BMW 7 Series to select a mode that best reflects their preferred driving style. Whether it’s Comfort, Comfort +, Sport or Sport +, each setting adjusts the suspension, steering, transmission shift points, and dynamic stability control, for either higher levels of comfort or sportier on-road dynamics.

In pure electric mode, the vehicle can be driven without generating local emissions at up to 60 km/h, with a range of up to four kilometres, additionally, ECO PRO Mode can help achieve a fuel savings of up to 20%. It uses engine management software to adjust the output characteristics (for example, the automatic transmission upshifts sooner and remains in a higher gear longer), and also includes an optional “coasting mode,” where the powertrain is decoupled as soon as the driver eases off of the accelerator at speeds between 48 and 160 kmph. This action eliminates engine braking to improve fuel efficiency.

The car features Auto Start-stop, which switches off the engine everytime the car is stationary. However, it’s only activated when energy is not needed for anything else—such as the air-conditioning system or rear window defroster—and as soon as the driver’s foot leaves the brake pedal, the engine starts up again.  The electrical energy consumption over the past 15 minutes of driving is displayed in a bar chart on the centre console. The higher the bar, the more the hybrid system has been used and the greater the fuel savings.


To supply a battery with electrical energy, the generator (alternator) is usually driven using engine power, which requires fuel. With Brake Energy Regeneration, the generator produces electricity when the driver brakes or takes a foot off the accelerator.Kinetic energy that was previously unharnessed is then transformed into electrical energy and fed directly into the battery. This way, additional power is created without unnecessary consumption. In addition to this tech-fest, the flagship BMW comes with BMW Night Vision, Active Blind Spot Detection, Active Cruise Control and BMW assist eCall, which notifies the call centre about the car’s state in the event of an emergency or when an airbag is deployed.

The all-new BMW ActiveHybrid 7 is one of the most advanced cars of its time and inextricably combines pioneering technology with the highest levels of comfort. The next generation of BMW iDrive (the on-board Driver Information System); and the BMW Navigation Professional (integrated Global Positioning System – GPS) with hard drive storage and 25.9 cm high-resolution display come as standard. The rear seat entertainment package brings the world of BMW ConnectedDrive to the back seats with two newly designed 23.3 cm colour screens and a personal iDrive Controller.

The all-new BMW ActiveHybrid 7 has a comprehensive range of luxury features such as generously sized folding tables integrated in the backrest of the front seats, massage function in rear seat backrests and automatic tailgate operation. The automatic air conditioning with air re-circulation filter, fogging and solar sensors regulates temperature, air flow, air distribution and air layering separately to four zones.04a Mr. Philipp von Sahr, President, BMW Group India with the all-new BMW ActiveHybrid 7

BMW is launching the ActiveHybrid 7 in India today and we are at the launch event to give you all the details about this car, so stay tuned to this post.


Mr Philipp Von Sahr, President, BMW Group India revealed the flagship BMW ActiveHybrid 7, calling it a sequel to the future, he said, “Hybrid vehicles are milestones in a time of change toward low-emission driving. It’s no coincidence that we call our hybrid models ‘BMW ActiveHybrid’. It’s because they supply the full dynamics of a BMW with outstanding efficiency. The all-new BMW ActiveHybrid 7 introduces a fundamentally new driving experience in the luxury segment that India has never seen before. It is the perfect choice to savour the agility and performance of a BMW 7 Series in a hybrid vehicle, without having to compromise in any way on comfort or spaciousness.”

BMW ActiveHybrid 7 (2)

Launching their first Hybrid car in India, BMW promises excellent driving dynamics coupled with brilliant efficiency figures. The car has been priced at 1.35 crores in India. It will be available starting today at dealerships in Chennai, Delhi and Mumbai.

Bmw also announced that the M3, M4 and the M5 along along with the i8 will soon find their way into India.

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