BharatBenz Launches New Heavy Duty Truck Range

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BharatBenz recently announced the launch of its new heavy-duty truck range for its customers. The new models are equipped with technology to meet the new BS-IV emission standards and are introduced at the price level of the brand’s earlier BS-III trucks. It includes the three product families of haulage trucks, construction trucks, and tractors.

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The BharatBenz product range of trucks above 9 to 49 tonnes has been available as BS-IV variants since August 2015. Even before the transition to the BS-IV standard on 1st April 2017, more than 1,000 BharatBenz BS-IV trucks had been delivered to customers. BharatBenz BS-IV vehicles meet the upgraded norms using a system based on SCR technology. DICV had tested this technology in Indian operating conditions for over a million kilometres before starting to roll it out to customers in 2015.

The SCR technology uses an aqueous urea-based fluid called AdBlue, which is sprayed into the exhaust stream to break down dangerous nitrogen oxides emissions into harmless nitrogen and water. AdBlue consumption is only a fraction of fuel consumption, so refill intervals are fewer. Adblue is available nationwide at all BharatBenz dealerships and other outlets.

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Safety has been one of the important aspects of BharatBenz since the brand’s market launch in 2012. The new heavy-duty trucks introduce even more safety features that include cruise control, LED accented lamp and dual chamber head lamp, reverse camera / display to cover blind spots, tubeless tyres, air-conditioning, and fuel theft protection. Other key safety features like crash-tested steel cabins and Anti-Lock Braking System (ABS) have been standard on BharatBenz trucks since the brand’s market launch in 2012 already.

The most distinguishing exterior feature of the all-new BharatBenz heavyduty trucks is their new front face that includes a larger version of the brand’s hallmark grille, the new LED day running lights and a body-coloured bumper. The interior features a new, washable seat fabric that provides seating comfort and allows easy maintenance. The premium variant comes with features like all-black interiors and a dashboard with a wooden look.

On the occasion of the launch, Rajaram Krishnamurthy, Vice President, Marketing and Sales, Daimler India Commercial Vehicles (DICV), said: “Delhi and NCR remains one of BharatBenz’s key focus markets. With our all-new BharatBenz heavy-duty trucks, we aim to convince many additional customers in the region – thanks to our best-in-class ‘profit technology’ package of productivity, efficiency and safety with BSIV emission norms.