Hyundai Motor India was all geared up for the Auto Expo and impressed everyone with the new Tucson, Carlino Concept and the upcoming i30. Their pavilion also housed their entire Indian product line-up. The carmaker didn’t leave any stone unturned to keep visitors glued to its pavilion. Visitors were in for a treat with the interactive activities that kept them engaged and entertained. For tech-mech junkies Hyundai had displayed their new engines and transmission tech.
The digital engagement at Hyundai Pavilion was created to offer a 360 degree experience, challenge visitors and ace engagement activities with instant gratification. It offered integration across all digital and social platforms with quick registrations through Radio Frequency Identification (RFID). Hyundai organized the following activities.
Mind Racing
First of its kind, multi player digital game that put visitors to the ultimate test of utilizing their concentration levels to race their slot cars through the brainwave headset on a real time scoreboard.
Racing Motion Simulator
An activity that offered realistic challenging experience of being at a race track behind the wheel of Hyundai’s racing car.
Time Freeze Selfie
An Activity that allows visitors to capture their panoramic video shot of themselves at the Hyundai pavilion in a creative and entertaining manner with the Hyundai N 2025 Vision Gran Turismo.
Unlock a Surprise’ Machine
Comprised of an interactive smart interface to connect and immerse visitors into the world of Hyundai that unlocks a surprise by answering an easy brand quiz.
Time for some tech-mech stuff!
Hyundai Kappa 1.0L Turbocharged GDI Engine
First up for the show was the new Hyundai Kappa 1.0L Turbocharged GDI Engine, heard about it? Yes it is the same turbocharged downsized petrol engine that powered the Hyundai i20 Sport launched in Germany last year. The new Kappa 1.0-litre T-GDI is the first of a new generation of small turbocharged petrol engines from Hyundai and is based on the Kappa 1.0-litre MPI engine.
It is claimed to offer enhanced performance, and efficiency. Developed by the Namyang Technical Centre in Korea in collaboration with the European Technical Centre in Germany, the 998 cc three-cylinder unit is available in two power outputs – standard 100 PS version and the high power 120 PS version both deliver a peak torque of 171.6 Nm at 1,500 rpm.
Hyundai Kappa 1.4L Turbocharged GDI Engine
Hyundai Kappa 1.4L Turbocharged GDI Engine is the elder member of the new family of engines. The 1,353 cc four-cylinder turbocharged engine weighs 14kgs lighter than its predecessor, the Gamma 1.4-litre engine. It also boasts greater efficiency and power and is capable of spouting 140 PS of power and 242 Nm of torque. The engine is optimised for greater throttle response and low-end torque.
7 Speed Double Clutch Transmission (7DCT)
Introduced in 2015, Hyundai Motor’s first 7 Speed Double Clutch Transmission combines the benefits from automated and manual transmissions. It is claimed to provide better fuel efficiency. The tech also boasts improved CO2 emissions of up to 20% compared to a conventional six-gear automated transmission, while acceleration performance could be increased by up to 10%.
FF 8-speed Automatic Transmission
The FF 8-speed Automatic Transmission is a new front-wheel drive 8-speed automatic transmission that is claimed to provide improved fuel economy by an impressive 7.3% when compared with the existing 6-speed automatic transmission unit. The transmission comes with an improved acceleration performance at the low gear range, and enhanced fuel economy and NVH at the high gear range. Even with all these improvements, the weight has also been reduced by 3.5 kg from the 6-speed automatic transmission.
Speaking on Hyundai Pavilion Digital Engagement, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing-, HMIL, expressed their delight in receiving an overwhelming response to their Pavilion at the Auto Expo. Extending the ‘Experience Hyundai’ theme to the digital platforms, Hyundai offers interactive and intuitive engagement to visitors. He further added that their pavilion was founded on three core pillars of Design & Safety, Future Technology and Digitalization to enable visitors to understand Hyundai brand and experience Hyundai philosophy.
