One of India’s few “Make in India” EV manufacturers, Ather Energy has introduced a first-of-its-kind program in the EV category in India, an ‘Assured Buyback’ program for the Ather 450X. Under this program, Ather Energy is guaranteeing a buyback for the Ather 450X at Rs 85,000, at the end of 3 years.
Ather Energy has also built its own li-ion battery packs and an overall robust platform in the Ather 450 product line. The reliability of the product line has been tested since 2018 in Bengaluru & later in Chennai, and on seeing the high consistency in performance, Ather Energy has launched a unique buyback plan. The high reliability of the product will ensure that the scooters will command a strong value in the resale market, as witnessed by existing owners of Ather 450.
The buyback program is another bold move from Ather Energy, in its endeavor to accelerate EV adoption in the country. With initiatives like Ather Grid, EV focused experience centers, and a highly engaged owner Forum, Ather Energy has gone much beyond building just scooters. Aside from the new buyback program, Ather Energy has also improved some of the purchase enabling solutions for the launch of Ather 450X.
Quote by Tarun Mehta, Co-founder & CEO, Ather Energy: “Our faith in our product line has allowed us to create innovative solutions to make the switch to electric, easier – whether it is purchase or ownership. We believe Ather Energy’s electric scooters are going to have a fantastic value for years and will keep improving with new features which we will roll out as over the air upgrades. And to strengthen that assurance we are announcing a resale guarantee.”
Post the success of the lease model in Bengaluru and Chennai, Ather Energy, also has plans to extend the same for the Ather 450X across all cities in India. The model allows the customers to access a fully loaded Ather 450X at a lower price point & a nominal monthly fee. In the current economic context, this might be significant for a segment of customers who are unwilling to opt for a full purchase.
To reduce the overall cost of ownership of the Ather 450X, Bengaluru consumers can exchange their old petrol ICE 2-wheeler and others can opt for low-interest rate loans from multiple partners that Ather Energy has tie-ups with. Ather Energy has also reduced the ex-showroom price of the Ather 450 Plus model, which can now be purchased at Rs 1.39 lakh.
Ather’s subscription plans have also been revised and made more flexible in order to match the usage of the consumer. The plans now offer 4 independent packs that the customer can choose from based on their usage, now starting at Rs 125 per month. These include Ather Connect Lite (for all basic connected features), Ather Connect Pro, Ather Service Lite (periodic maintenance, RSA and labour), and Ather Service Pro (premium service experience). Meanwhile, as per the EV maker, all charging at public charging points, which are called as Ather Grid, will be free until March 2021.