Bollywood legends Anil & Ranbir Kapoor headline VIDA’s electric revolution.
The campaign sparks a fun generational debate on mobility — classic vs. electric.
Crafted by Creativeland Asia, the teaser focuses on emotions, not specs.
VIDA VX2’s official launch set for July 1, 2025 — more teasers incoming!
Introduction:
In a campaign that’s as entertaining as it is thought-provoking, VIDA, powered by Hero MotoCorp, has kick-started the conversation around electric mobility with its upcoming VIDA VX2 scooter. Instead of relying on technical jargon, the campaign takes a bold leap into the world of pop culture — starring none other than Anil Kapoor and Ranbir Kapoor, the ultimate father-son energy duo. What unfolds is a humorous and heartfelt generational debate that reflects the ongoing transformation in India’s urban mobility.
The Scene: A Scooter Showdown at Home
The teaser introduces a warm family setting where Anil Kapoor and Ranbir Kapoor — portraying father and son — lock horns over which ride rules the road. Anil represents the seasoned, dependable petrol scooter, while Ranbir brings the spark of electric innovation. Their playful back-and-forth mirrors the real-life conflict many families face: should one stick to the tried-and-tested or leap into the electric future?
Cultural Storytelling Over Technical Specs
Rather than highlighting the battery size, top speed, or range, this campaign smartly focuses on emotion and relatability. Developed by Creativeland Asia, the film is rooted in culture, not tech sheets. As the agency beautifully put it, “You don’t build desire by talking specs. You build it by stirring culture.” This emotional narrative not only grabs attention but also shifts how people perceive EVs — from niche gadgets to everyday companions.
The Stars Bring the Message Home
What really sells this campaign is the undeniable chemistry between Anil and Ranbir Kapoor. The humor, the warmth, the generational gap — everything feels authentic. Anil’s resistance to change and Ranbir’s optimism about the future form the perfect yin-yang dynamic. This light-hearted clash sets the stage for what VIDA promises to be — a scooter that’s not just for the young but also for the young at heart.
The Big Reveal Is Just Around the Corner
The VIDA VX2 is set to officially launch on July 1, 2025. With futuristic design, high performance, and Hero’s reliability, it aims to redefine urban commuting. This teaser is just the beginning — two more films are on the way, keeping the buzz alive and conversations flowing. It’s not just a launch — it’s a cultural moment.
Campaign Highlights Table:
Element
Details
Campaign Stars
Anil Kapoor & Ranbir Kapoor
Theme
Generational debate: Petrol vs. Electric
Creative Agency
Creativeland Asia
Product Teased
VIDA VX2 Electric Scooter
Launch Date
July 1, 2025
Platform
YouTube & digital platforms
Next Teasers
2 more to be released soon
Conclusion:
The VIDA VX2 campaign isn’t just about promoting an EV — it’s about starting a meaningful conversation. With top-tier talent, clever storytelling, and a theme everyone can relate to, it’s doing more than building hype — it’s building anticipation. As July 1 approaches, one thing is clear: Hero MotoCorp is not just launching a scooter; it’s launching a revolution in how we think about mobility.
Watch the teaser:VIDA VX2 – YouTube Stay tuned — the electric debate is just getting started!
