After Lionel Messi, Tata Motors ropes in Wizcraft for on-ground multi-city activation

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TATA Motors recently announced  Lionel Messi as their first Global Brand Ambassador for their passenger vehicles business. The #madeofgreat campaign debuted on TV screens through their first TV commercial with the soccer star slated to promote their upcoming hatchback, Kite. Now, to take the campaign to the next level Tata Motors has teamed up with Wizcraft for an all-new exciting on-ground multi-city activation. The venture is claimed to be all set to create waves in experimental marketing.

Tata Motors ropes in Lionel Messi (1)

The on-ground activation leans on the #madeofgreat campaign and will reach out to the millions of Lionel Messi fans across India. This unique campaign will purportedly give the public a never before opportunity to connect with the superstar footballer. In order make the experience exciting, an augmented reality app has been specially created to allow people to get photographed with Lionel Messi, along with an opportunity to record a video message to welcome him to the country. An array of events and activations are lined up, with Tata Motors expecting them to go a long way in making the new campaign a success. All of this would be a part of the larger digital engagement showcasing the influence of the #madeofgreat drive.

Tata Motors ropes in Lionel Messi (2)

Wizcraft has been working closely with TATA Motors in launching their next generation series of passenger vehicles including the Zest, Bolt and GenX Nano. Wizcraft will execute the aforementioned activations till March 2016 to try and make the upcoming offerings from the carmaker a success.

With 51 awards for their innovative marketing campaigns in the last fiscal year, TATA Motors is leaving no stone unturned to put together marketing strategies and consumer engagement plans for their journey ahead.

Will the new marketing tactics work? Or does the Indian carmaker still needs to go some distance as regards quality and design before being a worthy competitor to its rivals from around the world? Will Messi score for Tata? Do let us know your thoughts.

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