Maruti Suzuki Grand Vitara: Achieves 1 lakh sales

Maruti Suzuki Grand Vitara celebrates its first anniversary with an impressive milestone of achieving 1 lakh sales in the Mid-SUV segment in under a year. This achievement underscores Grand Vitara’s success through its diverse range of products. While all variants of Grand Vitara have gained popularity, the Intelligent Electric Hybrid and Suzuki ALLGRIP SELECT variants excel in performance.

Engineered for the contemporary consumer, the Grand Vitara is a multi-product offering that has transformed the SUV landscape in India. The Grand Vitara Intelligent Electric Hybrid, available with an e-CVT transmission, delivers outstanding fuel efficiency of 27.97 km/l#. It is also equipped with a range of advanced features.

Insights from Maruti Suzuki’s Senior Executive Officer

Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, stated, “For over four decades, Maruti Suzuki has been a trailblazer in the automotive industry. The introduction of the Grand Vitara last year marked a new era, offering a splendid experience to SUV enthusiasts nationwide. This incredibly versatile SUV demonstrates its prowess in navigating diverse terrains and caters to a variety of consumer preferences, earning it a favored status among our discerning customers. The Grand Vitara has driven Maruti Suzuki’s growth in the SUV segment. Today, Maruti Suzuki leads the SUV segment. In just twelve months since its launch, the Grand Vitara has achieved an impressive milestone, winning the hearts of over one lakh customers.”

“The model’s impact on Maruti Suzuki’s standing in the SUV market is evident in the awards it has received since its launch and its contribution to nearly 20% of NEXA’s overall sales. We extend gratitude for the response from our valuable customers and hold optimistic expectations that this SUV will continue to bring the joy of mobility to countless more. Grand Vitara is at the forefront of premiumizing the Mid-SUV segment, with an impressive high-income audience. What sets it apart is our comprehensive technology offerings, catering to the diverse needs of premium consumers.”

Grand Vitara: Defining Premium SUV Experience

Crafted to dominate every road, the premium SUV Grand Vitara boasts dynamic and aggressive exterior design, sophisticated interiors, a range of technologically advanced features, and powertrain choices. The Intelligent Electric Hybrid leads the way in sustainable mobility. With its performance, style, and presence, the premium SUV has established new benchmarks for SUV enthusiasts in the country.

Grand Vitara embodies NEXA’s design language, ‘Crafted Futurism’. A masterpiece inspired by the future, the design language is tailored to resonate with the refined tastes of NEXA customers. The premium SUV Grand Vitara showcases outstanding fuel efficiency, driven by its revolutionary Hybrid powertrains. Currently, Grand Vitara is available in 12 variants. Strengthening the safety features, the Grand Vitara is equipped with a range of active and passive safety measures, including the recently introduced Acoustic Vehicle Alerting System (AVAS) in its hybrid variant.

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