Ford India, a wholly owned subsidiary of Ford Motor Company, has announced its first Automotive Student Service Educational Training (ASSET) Centre in collaboration with Social Welfare Technical School, ITI Cochin. This program aims to create a pool of talented and skilled professionals for the automobile industry. The first Ford ASSET Centre was inaugurated by P.K. Umashankar, vice-president, Customer Service Operations, Ford India.
Through this initiative, Ford will set up an exclusive technical training corner within the premises of the institute to train students on Ford technology as part of Motor Mechanic Vehicle (MMV) curriculum.
Speaking about the ASSET program, P.K. Umashankar said, “We are delighted to partner with Industrial Training Institute, Cochin in our endeavor to provide the latest automotive training to students. With the program, we have truly created an asset that will not only help students with better growth and employment prospects but also the automobile industry with skilled workforce. We would like Ford ASSET centers to be the primary source of trained pool of technicians for Ford dealers across the country and look to expand the partnership to 10 centers in the time to come.”
Ensuring the sustenance of the program, Ford’s technical training collaboration will include exclusive Train-The-Trainer (TTT) sessions for institute lecturers as well. The Ford technical training center will also ensure regular engagement for the students through special sessions from master technician/In-house trainers organized by local dealership, Kairali Ford.
The company plans to forge partnerships with Industrial Training Institutes in key cities across India as part of the expansion of the ASSET program.