The Sussex Safer Roads Partnership has created road safety ads in the past too, and with great success. Just that these ads were oriented towards the car driver. Now turning their attention to the biker, the group has created a new video. Titled “Stay a Hero, Stay Safe” the video spot. The new video depicts a little kid who emulates his biker dad on a bicycle, but with all his riding gear on. We’d still say that the Embrace Life advertisement produced by the group earlier was far better than this one. We are featuring the earlier video here too. Worth a watch though, this one too, primarily for the message.