Regulars here would know that we reported in detail when Bajaj Auto Limited (BAL) launched the new Discover 100M, an entry level model of their popular motorcycle range, in India ysterday. Back at the launch event, Mr. K Srinivas, President (motorcycle business), stated that the new bike would cater to the fast emerging middle segment of the proverbial 'mileage bikes'. Srinivas further said that while BAL is doing really well in the 'sports segment', which is home to the very popular
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