Owning a luxury car is one thing. Making it match your own taste is another. Many premium car owners now want their vehicles to stand out with custom interiors, special finishes and unique styling. Keeping this growing demand in mind, Lusso Designs has officially entered the Indian retail market with the launch of its first flagship experience centre in Mumbai.
The new facility lets customers explore different customisation options before giving their vehicles a personalised makeover. It is the brand’s first dedicated car customisation experience centre in India.
What customers can expect
The Mumbai experience centre brings the complete customisation journey under one roof. Customers can check materials, discuss ideas with experts and finalise every detail before work begins.
Some of the highlights include:
- Premium leather, Alcantara and suede upholstery
- Custom alloy wheels
- Hydro dipping finishes
- Complete interior upgrades
- Lounge style vehicle conversions
- Personal consultation for every project
The company has also partnered with luxury designer Dhanesh Chheda of Just Men. The collaboration will bring more bespoke design options for customers looking for personalised interiors.
Brands supported by Lusso Designs
Lusso Designs offers customisation for several luxury and premium brands. It also develops special variants for selected dealerships.
| Luxury brands | Premium brands |
|---|---|
| Rolls Royce | Tata |
| Bentley | Mahindra |
| Lamborghini | Kia |
| Aston Martin | Hyundai |
| Porsche | |
| Range Rover | |
| Mercedes Benz | |
| BMW | |
| Audi |
Strong foundation behind the brand
Lusso Designs says it is backed by more than 50 years of experience through the Arpanna Group. The company has served over five lakh customers across India, the Middle East and Western Europe.
Its production facilities are located in Pune and Dubai. These centres use imported equipment, water based paint systems and premium materials for vehicle transformation projects.
According to Chairman Pratik Malkan, the new experience centre reflects the group’s long standing commitment to craftsmanship, innovation and quality. Director Vihaan Malkan added that the showroom combines global luxury standards with Indian design preferences to offer a more personalised ownership experience.
Key strengths of Lusso Designs
- Backed by a 50 year group legacy
- More than five lakh customers globally
- Production centres in Pune and Dubai
- Dealer exclusive custom vehicle programmes
- Customisation for luxury and premium vehicles
- Dedicated experience centre in Mumbai