Quick Overview – Why This News Deserves Your Attention
- New Kylaq variant to be slotted between the Classic and Signature trims.
- It will address the Rs. 1.5 lakh price gap and bring more features at a competitive price.
- Aimed at buyers looking for value without compromising essentials like AT gearbox or infotainment.
- Launch expected by end of 2025, aligning with growing demand in the sub-Rs. 10 lakh SUV space.
Introduction: Giving Buyers More Choices Where It Matters
Let’s face it—buying a car today is more about smart value than flashy tech. Skoda seems to understand this well. After launching the Kylaq to tap into the crowded but promising sub-Rs. 10 lakh SUV space, the brand is now gearing up to fill a key gap in its lineup—a middle variant that sits neatly between the Kylaq Classic and Signature trims.
What makes this more exciting is the fact that the Kylaq has already become Skoda’s most successful made-for-India product, rapidly climbing the charts to secure the No. 7 spot in India’s passenger car sales—a massive achievement for the brand. Its value-driven appeal, premium badge, brand snob and smart packaging have clearly struck a chord with Indian buyers.
Now, for those who found the Classic a bit too basic and the Signature slightly over budget, this new mid-variant might just be the perfect balance they’ve been waiting for.
What’s Cooking Inside Skoda’s Strategy Pot?
Ever since the Kylaq hit the roads, there’s been a clear trend—buyers love the lower variants, but many wished they had just a bit more without paying a premium. That’s exactly what this new mid-variant promises.
Let’s break it down:
Where Does It Fit?
The Kylaq currently starts with the Classic trim, offering the basics, while the Signature adds some essential creature comforts and tech. The price difference of ₹1.51 lakh is significant in a budget-conscious market.
Here’s a quick look at what sets the two apart:
| Feature | Classic | Signature |
|---|---|---|
| Infotainment Display | None | 6.9-inch touchscreen |
| Phone Connectivity | Not Available | Wired Mirroring |
| AC Vents for Rear | No | Yes |
| Cruise Control | No | Yes |
| Transmission | 6-speed Manual | Manual & 6-speed AT torque converter |
| Audio Setup | Basic | 4 Speakers |
| Chrome Details, Smartphone Pocket | Not Available | Available |
The new variant is expected to borrow some key features from the Signature (like infotainment, rear AC vents, or maybe cruise control) while staying closer to Classic’s price range. This makes it attractive for buyers who want a little extra without stretching their wallet.
Why This Makes Business Sense
Skoda has admitted that initial sales were skewed toward entry-level variants. And it’s not surprising—India’s sub-Rs. 10 lakh SUV space is booming. Companies like Tata and Hyundai have built their success on offering many variants within tight price bands, ensuring every type of customer feels catered to.
Skoda seems to be borrowing this smart strategy and localizing its product planning more deeply—something long-time fans have wanted.
Conclusion: More Power to the Buyer
Skoda’s move to introduce a mid-variant of the Kylaq is not just smart—it’s strategic. In a market where ₹50,000 can be a deal-breaker, giving buyers more finely tuned options is the need of the hour.
This upcoming variant could strike a perfect balance between affordability and must-have features, making it easier for first-time buyers or budget-conscious families to step into the Skoda experience without missing out on essentials.
Keep your eyes peeled—the new Kylaq variant could hit showrooms before the year ends, and it might just be the variant that sells the most!