Eccentric Engine, a leader in 3D visualization technology, has raised $5 million in a Pre-Series A funding round co-led by Exfinity Venture Partners and Arkam Ventures. This marks the company’s first institutional funding and will fuel global expansion and advancements to its proprietary platform, One3D.
What is Eccentric Engine all about?
Eccentric Engine was founded in 2012 by Gaurav Rane and Varun Shah to address the lack of interactive vehicle visualization in the automotive sector. Traditional methods, such as 360-degree image rotations, often fail to deliver the immersive experiences customers need to make confident purchase decisions. One3D offers a real-time 3D rendering platform tailored for automotive OEMs and dealerships. It integrates seamlessly into existing workflows, providing life-like, interactive retail experiences at a fraction of traditional costs.
The company has powered over 200 million user experiences worldwide and is deployed across 3,500 dealer stores. It partners with major automotive players like Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis. Notably, One3D has driven measurable results, including faster conversion rates, a 2–3x increase in customer purchase intent, and reduced purchase timelines by 40%.
Future Plans
Eccentric plans to launch an advanced version of One3D by mid-2025. The new iteration will leverage cutting-edge technology to offer enhanced capabilities for OEMs globally. As part of its growth strategy, the company aims to expand its footprint to six continents, including North America and Europe, by 2026.
Co-founder and CEO Varun Shah highlighted the significance of this funding, stating, “This investment is pivotal for advancing our technology and scaling internationally. We’re excited to bring our visualization platform to global audiences, empowering OEMs to redefine customer engagement.”
The global 3D visualization market is expected to grow from $4.5 billion to $24 billion by the next decade. Investors believe Eccentric Engine is well-positioned to lead the transformation, addressing challenges like scalability and cost-efficiency while reshaping automotive retail experiences.
Final Thoughts
Eccentric Engine’s funding milestone highlights the growing importance of immersive technology in the automotive sector. By bridging the gap between advanced visualization and accessible solutions, the company is set to redefine vehicle purchasing experiences. Its success underscores the value of innovation in meeting evolving customer expectations.