Royal Enfield announced its entry into the dynamic Turkish market. Teaming up with K-Rides Motosiklet ve Bisiklet San. ve Tic. A.Ş., a subsidiary of the Kibar Holding
A Flagship Store in Istanbul
This Spring, Royal Enfield will open its flagship store at the heart of Istanbul. The strategic location in İstanbul not only adds a touch of cosmopolitan flair but also underscores the brand’s commitment to reaching every corner of the country.
The Lineup
Following a successful commercial launch, K-Rides is gearing up to introduce an extensive lineup of Royal Enfield motorcycles to Turkish enthusiasts.
From the timeless Bullet to the classic Classic, the Hunter, the Meteor 350 & 650, the sleek Interceptor, and the Continental GT, the lineup promises an array of choices, including the new Himalayan and the Shotgun.
With engine displacements ranging from 350cc to 650cc, providing Turkish riders a unique and thrilling experience in the mid-size motorcycle segment.
The Strategic Partnership
Yadvinder Sing Guleria, Chief Commercial Officer of Royal Enfield, expressed his confidence in K-Rides and Kibar Holding, emphasizing the strategic alignment that will strengthen Royal Enfield’s presence in Türkiye’s mobility sector.
The collaboration stands as a testament to the brand’s commitment to delivering the purest form of motorcycling.
Kibar Holding
Partnering with Kibar Holding, a stalwart in the Turkish industrial sector with over 50 years of legacy, Royal Enfield establishes a foundation for success.
With diverse interests spanning Metals, Mobility, Building Materials & Construction, Packaging, Energy, International Trading, and Logistic Services, Kibar Holding brings a wealth of experience to this collaboration.
A Vision for Türkiye
Gökhan Lokmanoğlu, Chief Corporate Development Officer of Kibar Holding, highlighted the shared vision of bringing the purest motorcycling experience to Türkiye.
The collaboration aims to go beyond being a mere distributor, establishing a comprehensive ecosystem at the flagship showroom.
This includes a unique retail experience, exceptional aftermarket services, thrilling rides, and engaging community events.