Citroen unveiled its new logo today along with a new brand identity. The new logo pays homage to the original logo from 1919. It gets double chevrons which signify André Citroen’s ‘herringbone’ gear systems. This element has been present in every logo through the brand’s 103-year history and is retained this time as well. The chevrons are now enclosed in a vertical oval, just like the original logo. This is the 10th iteration of the logo since the company’s formation and the logo is colored in Monte Carlo blue and this color will be used for the brand’s retail and communication. The Infra Red-colored logo will be seen on all the new cars and in print and digital communication. There is also a ‘dark’ version of the logo. The new logo will make its debut on a concept vehicle which is set to be revealed soon.
Also read: Citroen C3 EV To Be Revealed On This Date
Citroën CEO Vincent Cobée says: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs. Our legacy of inspiring consumers with daring and revolutionary vehicles is energizing us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”
Laurent Barria, Citroën Marketing and Communications Director, says: “By reconnecting with our roots and reinterpreting our identity in a modern way, we are sending a clear message: to remain faithful to the spirit of Citroën, by shaking up the status quo. Driven by our mission to create bold solutions that make electric mobility more accessible, we continue to look at things differently and are determined to prove to our customers and to ourselves that nothing and no one transports us like Citroën. Thanks to this new identity, we now extend the well-being felt inside the car outside it, throughout the journey that customers make with us.