Volvo Car Group is taking its design line to a whole new level as the car maker released the first images of the R-Design version of the all new XC90. The new XC90 with the R-Design is aimed at buyers looking for a head-turner that radiates a truly sporty and dynamic look. The visual promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design Contour sports seats in Nubuck and perforated leather.
A choice of Drive-E powertrains offering up to 400 hp and the completely new XC90 chassis ensure an agile driving experience. The release of the R-Design follows Volvo’s release of 1,927 individually numbered black First Edition XC90’s which were offered for sale exclusively online and sold out in 47 hours.
Speaking about the new R Design, Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group said, “R-Design is created for people with a passion for things that add spice to life. It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”
The R-Design exterior includes a number of distinguishing details, such as grille, front spoiler, silk metal window surround, integrated dual exhausts, integrated silver roof rails and silver matt mirror covers. 20-inch R-Design alloy wheels complete the stylish, dynamic look. Inside, gearshift paddles, plus the Contour sports seats and perforated leather steering wheel and gearshift knob are accompanied by special R-Design details, such as sports seats, pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key remote control.
The tablet-like touch screen in the centre and a 12.3-inch fully graphical driver display are of course included in the R-Design. The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet and cloud based products and services.
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