One of India’s largest private sector banks, Yes bank has partnered with the Navi Mumbai traffic police for the Navi Mumbai Road Safety Week 2016. The campaign will be held from January 10th to January 23rd 2016 and encompasses multiple activities aimed towards highlighting the importance of Road Safety to the citizens of Navi Mumbai and the reach is expected to touch over 1,50,000 individuals. Yes bank will also encourage participants during the period to take a pledge to ensure responsible behaviour on road by becoming responsible citizens.
Speaking on the partnership Rana Kapoor, MD and CEO, Yes bank, said, “Yes bank is proud to be associated with Navi Mumbai police for this initiative on ensuring overall road safety. In this endeavour, the entire Yes bank cluster of Navi Mumbai would be proactively engaged with the community to spread awareness about the road safety through various workshops, seminars, social media and Yes community events across more than 100 branches in Mumbai and Navi Mumbai. We truly believe that this holistic initiative will go a long way in saving the lives of not just drivers and co-passengers but also that of every citizen of Navi Mumbai on road. “
Road safety is a vital area of concern for India and Yes bank has undertaken multiple initiatives in the past as well to highlight the importance of road safety. All 750 branches of Yes bank across 29 states and 7 Union Territories will observe January 10th to January 23rd as a Road Safety Week for its Yes community program and will engage with various stakeholders directly to contribute to the community. Last year, Yes bank had launched the Road Safety Campaign alongside the National Road Safety Week and touched over 75,000 individuals.
Speaking about the campaign, Prerana Langa, CEO, Yes Foundation said, “As a socially conscious corporate citizen, Yes bank looks at safety as an important aspect and is committed towards ensuring the safety and security of citizens in India through focused interventions under our unique community engagement program ‘Yes community’. Road safety is an issue of social welfare as accidents not only result in loss of life but impacts the entire family’s livelihood, lifestyle, education and mental well being. It is therefore important that through this collaborative movement we re-iterate the message of responsible citizenship.”