Video: VW engineers make jalebi, masala chai and rangoli to promote the Ameo compact sedan


Volkswagen Ameo Think Big Think New

The Vento based compact sedan christened the Volkswagen Ameo is all ready to debut at the upcoming Auto Expo 2016. The VW Ameo was spied and spotted during its public road test repeatedly. It happens to be the first vehicle by Volkswagen being developed specifically for India and will roll out of the carmaker’s plant in Chakan, Pune.

While its world premiere is just a few days away, folks at Volkswagen are trying their best to convince the Indian audience with the fact that they have fused German precision with Indian culture for making of the Ameo. Well, the ‘convincing’ just translated into a campaign and a series of videos have been published by Volkswagen India.

Volkswagen Ameo Chai

The videos feature a team of not-so engineer-like German engineers trying to do or make traditional Indian things in their laboratory with the help of machines to attain precise results.

First, they started off with the “What if German engineers make Jalebi?” video then they proceeded to make rangoli (Indian art of making designs on floor using coloured powder) in the second video. They didn’t stop at that and made the famous masala chaai (tea) of India. The enacted efforts are commendable, but jalebis look best when they look a tad asymmetrical and masala chaai needs more ingredients; the rangoli is good though.

Volkswagen Ameo Rangoli

Watch the videos of the ‘Think Ahead. Think New’ campaign embedded below!

Video one – What if German engineers make Jalebi?

Video two – What if German engineers make Rangoli?

Video three – What if German engineers make Masala Chai?

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