Seems like TVS BMW partnership is finally giving material shape to the products meant to be created from the alliance. The Indian and German motorcycle makers are reported to have finalized the product plan for the alliance. The initial products from the partnership will include two products, a smaller 350cc motorcycle representing the lower end of the spectrum, and a bigger 500cc machine representing the premium end of the range. Of these, the smaller 350cc motorcycle is expected to be launched in the second half of 2015 with the bigger machine slated to follow later.
The new products will compete with brands like Harley-Davidson, Triumph, KTM and to an extent with the upper end motorcycles from the Indian motorcycle maker Royal Enfield. It’s notable that rivals Hero Motocorp and Baja Auto also have plans to unleash their own products in the premium segments with motorcycles powered by 600cc and 390cc engines respectively. While the Hero Motocorp’s motorcycle is expected to be priced on the higher side, the Bajaj offerings (CS400 and SS400) are expected to be priced very competitively. It would be interesting to see how well the new TVS-BMW motorcycles measure up against the KTM Bajaj motorcycles in terms of power output, performance, features and most importantly, price.
The segment which TVS-BMW are targeting, is essentially the market segment between Rs 2.0 to 5 lakh rupees, where Harley Davidson has also positioned its recently launched Street 750 motorcycle. This is a fast growing market for India with year on year growth of over 35% and increasing.
As expected, no official comments have been made about the volumes expected or the price. These details will come out only when the new bikes are near to their launch dates.
As announced last year, TVS Motor of India will invest INR 150 crore and BMW will provide the technology for the development of the said motorcycles in India. Its notable that at the time of the JV announcement it was declared that both manufacturers will sell these bikes through their respective dealerships. BMW in the meantime are reported to have decided against selling the new products through their dealerships in India. TVS, on the other hand is keenly looking forward at the prospect.
Stay tuned for more details on the upcoming products from the TVS-BMW JV