British car maker, Bentley, will launch their SUV in 2016, and according to reports, the SUV will come with ‘completely different’ looks from the EXP 9 F concept seen here.
Bentley chairman and CEO, Wolfgang Schreiber, confirmed that due to the mediocre response to the EXP’s styling, the SUV’s design has been heavily revamped for production model.
“We listened a lot, and we listened enough. The exterior design was not liked by everyone,” said Schreiber. “We got the message, and we’ve reacted on that. We’ve modified the styling of the car completely.”
When asked what changes have been made, Schreiber replied: “All. Front, rear, sides, roof… it is a true Bentley. Everyone will see, even 100 metres away, that it’s a Bentley.”
Schreiber confirmed that the yet-to-be-named SUV will be the first Bentley to get a hybrid powerplant and will lock horns with the top of the line Range Rover. Bentley is aiming at the recently showcased long-wheelbase Range Rover Autobiography Black Edition.
Schreiber goes on to say that the SUV is expected to generate at least shift 3000 units of sales each year. “We believe we can really create a new segment,” he said. “The pure luxury SUV.”
But, even after the mediocre response to the design of the concept, some buyers are ready to plonk their cash on the SUV. “We had 2000 pre-orders [after the 2012 Geneva concept unveil],” revealed Schreiber. “Two thousand people who had no idea about the final design or the price, and said, ‘I’ll have one’.”
Bentley says that they target to produce 15,000 units yearly by 2018, and will be hiring more 400 workers in Crewe to meet the growing demand.
Stay tuned to Motoroids for more updates on the upcoming Bentley SUV.