Triumph Motorcycles outlines roadmap for the Indian market

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Triumph Motorcycles India launch

It’s just been over a fortnight since Triumph Motorcycles revealed its official entry into India to cater to the premium motorcycle segment. In a recent interview to DNA India, Vimal Sumbly- Managing Director of Triumph Motorcycles (India) reiterated on the roadmap for the Indian market.

He stated that the present lineup announced for India launch has been based on customer’s interest and feedback on their models which would be launched under the CKD (completely knocked down) format. He said that news of their Indian entry has garnered tremendous excitement and Triumph would be looking forward to create a strong demand for its motorcycles, but refused to divulge into any details on the future lineup for the Indian market.

The Manesar assembling facility would kick start the first phase of Triumph’s roll out plans. Sumbly commented that the timing of the entry into India was a result of considerable strategic planning and the instance when the premium motorcycle segment has been yearning for more choices. Speaking on the assembling capacity, he stated that the Manesar facility is well equipped and flexible enough to meet with the varying demands of the Indian market and Triumph Motorcycles (India) is in the process of finalising dealerships in line with their roll out plans.

Triumph Motorcycles India launch (1)

With regard to the after sales experience, Sumbly said that the Indian market is crucial to Triumph Motorcycles and the after sales would include a one-stop shop through their dealerships for all requirements covering availability of genuine parts, unrivalled after-sales services, Triumph merchandise and accessories.

Sumbly dismissed any prospects of a technical tie-up with local manufacturers for a low-cost manufacturing advantage saying that Triumph Motorcycles Limited has always entered world markets a 100% privately owned company.

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