Triumph India supports Distinguished Gentlemen’s Ride to raise awareness for prostate cancer

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In case you haven’t heard of it before, the Distinguished Gentleman’s Ride is a new motorcycle ride held across the world annually with an aim to raise awareness for prostate cancer. Started by a bunch of Australian friends in 2012, the ride has steadily grown in size over the years as more and more riders came onboard in the effort to make the public aware about the form of cancer most common to men.

Triumph Motorcycles have been a supporter of the Distinguished Gentleman’s Ride in 2014. This year too, the Hinckley, UK-based company lent its support to the endeavor on the international ride that also saw Indian participation on 27th September. Delhi saw the largest participation from the riders’ group with as many as many as 350+ riders; all suited up, converged at Vintage 31, Bistro & Cafe by Navya, 31- Mehar Chand Market, Lodhi Road, New Delhi and hit the road in style at 9AM to reach Crowne Plaza, Greater Noida.


The ride in Delhi was organized by Royal Mavericks – a New Delhi based riders group. The event also recognized the efforts people put into dressing up so early in the morning by announcing titles like Most Distinguished Bike/Ride; Most Distinguished Couple; Most Distinguished Gentleman; Most Distinguished Lady; Most Distinguished Motorcycling Group; Most Distinguished Mustache or Beard and the Senior Most Rider.

Speaking on the occasion, Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd commented “The Distinguished Gentleman’s Ride is a brilliant initiative which not only successfully establish and strengthens the bond amongst fellow motorcyclists, but also aimed at promoting a social cause.  We, at Triumph Motorcycles India, are very happy to have collaborated with the DGR for the second time in a row in India, which gives us just the right platform provide our esteemed customers and brand patrons with a complete riding experience. The entire process of following a dress code and riding in harmony with fellow bikers was quite an enthralling experience and also helped with breaking the stereotypes the society associates with men on bikes whilst raising funds for men’s health issues.”


The concept of the Distinguished Gentleman’s Ride began with a picture of Don Draper from television’s Mad Men.  This picture inspired the café racer aficionado Mark Hawwa to thinking about a Suit Ride in Perth. The idea quickly took off, starting in just a one city and then quickly growing into the global event we know today. A credible global partner who could provide the springboard and infrastructure to deliver the event on an ever growing worldwide basis was the need to hour and resulted in a partnership with Triumph Motorcycles.

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