Toyota ramps up Etios production to meet demand, delays Liva

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Toyota Kirloskar, in an official press statement today said that the company is taking measures to reduce the waiting period of the car. The company plans to bring the waiting period to half of the current situation.

The company plans to realize the goal through various steps including starting of second shift production, reducing production time per vehicle, production enhancement and postponement of the launch of Hatchback – Etios Liva from April to June – all reflecting the increasing demand for the Etios. The company concluded the statement by saying that more details about the development will be released shortly.

Of late, quite a few Etios customers were shifting loyalties owing to the high waiting period of the car. These customers were cancelling their bookings and opting for other car models such as the Dzire, Manza and Logan. The steps to reduce the waiting period will hopefully stem this attrition

Commenting on the steps, TKM Managing Director, Hiroshi Nakagawa said: “We are thankful for the positive consumer response to the Etios and for the resulting demand. Our customer-first philosophy means that we put the customers’ needs ahead of everything else – it is this philosophy that has always helped Toyota manufacture quality products and maximize customer satisfaction.”

Addressing customers, TKM Deputy Managing Director – Marketing, Sandeep Singh, said: “We thank our customers for the response we have received for the Etios and also for the patience shown through the waiting period. We would also like to sincerely apologize, to people eagerly awaiting the Hatchback – Etios Liva, for the postponement of the launch. We will do everything we can to limit inconvenience caused to our customers.”

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