Tata Motors has won the 2014 CII Design Excellence Awards for its passenger vehicle the Zest and commercial vehicle, the Ultra. The Design Excellence awards were initiated by CII in 2011 to establish Design as a tool for national competitiveness in the country. The Zest won the overall award in the ‘Mobility’ category – from among a field of more than 10 vehicles, including Commercial Vehicles, Special Purpose Vehicles and two wheelers, prevailing over competition from five different categories. Furthermore, Zest also achieved the first rank in the PV category to be crowned the best designed car.On the other hand, Ultra won the best designed truck award in the four-wheeled CV category.
Commenting on the occasion of Pratap Bose, Head of Design, Tata Motors,said, “We at Tata Motors are thrilled to have received this award for the Zest and the Ultra. It is a recognition of the creative talent of our 200 design staff from 9 nationalities in our 3 Global Design studios in Pune, Coventry and Turin. It has been our constant endeavor to provide best-in-class products and services, and this award only strengthens our belief further.”
He further added, “DesigNext is one of the three critical vectors supporting the ‘Intense Product Focus’ pillar under our new HorizoNext strategy. The new design language is always forward looking, and anticipates the emotional and functional needs of our customers in both PV and CV markets in India and globally. The design language establishes the exciting nature of the automotive business and expresses this in a unique and recognizable way to make all Tata Motors products stand out.The design of our vehicles is one of the major focus areas for us and we are determined to offer cutting edge design solutions to our customers which speak a global language.”
Zest is the first car conceived under the HorizoNext strategy and it clearly exhibits the new Tata Motors design language, characterized by three key elements – Humanity Line, Diamond DLO, and Slingshot Line. On the other hand, the all-new range of Tata ULTRA trucks bring in global design that matches aesthetics with enhanced comfort, fuel-efficiency and low cost of ownership to offer the best business proposition to operators.