Tata Motors and its Tunisian partner ICAR S.A. announced the industrial launch of Tata Motors light commercial vehicle assembly in the presence of the Ambassador of the Republic of India, Nagma Mohamed Mallick and RT Wasan, Head – International Business, Commercial Vehicles Business Unit, Tata Motors. Tata Motors will commence production of pickups and light commercial vehicles, with partners ICAR SA, in June 2015.
Tata Motors and ICAR SA will start with the production of Tata Xenon pickups and light commercial vehicles Ace and Super Ace. The Tata Xenon will be the most powerful pick-up in the Tunisian market with 140 horsepower. The vehicle will also be one of the best equipped, with air conditioning, power steering, alarm, power windows and power mirrors. Tata Motors will offer 3 variants of the pickup: the Single Cab 4X2 and Double Cab in the 4X2 and 4X4 configuration.
The Tata Super Ace and Tata Ace will open the door to a new small utility segment in Tunisia, with several application based vehicles for small businesses. The distribution of Tata Motors vehicles and after-sales service will be provided by Le Motor SA, and the product will be available throughout Tunisia starting from September 2015
RT Wasan says that the Tunisian automotive industry holds a strategic place in Tata Motors global plans, with a well-developed competitive network of suppliers, along with a well-trained work force in latest automotive technologies, key factors in the success of Tata Motors operations here. The Indian car maker plans to constantly keep in touch with the market in Tunisia to determine customers’ preferences, launch new products and upgrade the existing ones, offering unmatched benefits to the customers.