Shell Lubricants launches its new brand campaign for Shell Advance- Enjoy Every Ride

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Shell Lubricants, the global market leader in finished lubricants, today launched their new brand campaign for Shell Advance, themed ‘Enjoy Every Ride’. This campaign represents Shell Lubricant’s commitment to providing bikers an experience of effortless mobility and freedom through its range of Shell Advance motorcycle oils.

The TVC focuses on the feeling of freedom that a biker enjoys when his bike is in a good shape. Built on this key insight and a deep understanding of bikers and their daily needs, Shell Advance’s range of motorcycle oils are designed to keep bikes healthy and protected, leaving bikers free to enjoy every ride.The TVC depict real bikers on the road riding in content, with ‘Yayyy’ graphic illustrations symbolizing their joy and expression of freedom.

Mansi Tripathy, CMM Shell Lubricants India, said: “According to a survey, 90%* of bikers agree Shell Advance makes their motorcycle’s engine run smoothly. Shell Advance motorcycle oils contain stability improvers that help dampen vibrations & reduce engine noise, enhancing biker’s enjoyment on every ride.”On campaign she adds, “Enjoy Every Ride is a campaign underlining Shell’s commitment to providing bikers with a range of motorcycle oils that not only keeps their engine protected and running smoothly, but that also offers a host of additional benefits that allow them to get maximum enjoyment every time they ride.

The TVC will be aired from October 11, 2013 on channels across the country.

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