Royal Enfield sales shoot up by 47 per cent in October

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Chennai based two-wheeler major Royal Enfield is going great guns as it reported a 47.45 per cent increase in its total sales in October at 26,039 units as compared to 17,659 units in the same month last year. Domestic sales have also increased by 47.4 per cent at 25,510 units last month as against 17,306 units in October 2013, the company said in a statement. Exports during the month stood at 529 units as against 353 units last year, up 49.85 per cent.

Royal Enfield became part of the Eicher Group in 1994. The company recently introduced a new motorcycle, the 535cc Continental GT [Read full review here], modeled after a 1960s cafe racer with no fancy electronics. Apart from that, RE did an extensive overhaul of its brand logo, crest, monogram, color schemes and badges on all the models a couple of months back.  The manufacturer’s portfolio consists of the Classic 500, Classic 350, Thunderbird 500 [Read full review here], Thunderbird 350, Bullet 500, Bullet Electra and the Continental GT.

 

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