Mercedes-Benz appointed Roland S. Folger as the Managing Director and CEO of its India operations. Folger will replace Eberhard Kern who will assume a new role for the European market. Folger, who will take the new responsibility of heading Mercedes-Benz India from 1st October, 2015, is also a Mercedes-Benz veteran for over three decades.
After holding several positions in Sales departments for Mercedes-Benz Passenger Cars and Commercial Vehicles with responsibility for the SEA region, he was appointed Vice President for Sales, Marketing and After Sales at MBUSI in Tuscaloosa, where Folger was part of the pioneering team that introduced the first M-Class in the USA.
In 2006, he joined Mercedes-Benz Vans division as Head of Product Management and Marketing Communication and two years later took over the responsibility for worldwide Sales Vans in September 2008. Effective March 1st, 2011, Mr. Folger was appointed President & CEO of Mercedes-Benz Malaysia.
Under the leadership of Eberhard Kern during the past three years, the growth strategy of Mercedes-Benz India has been enhanced including the expansion of the production capacity, as well as a significant extension of the network and the product portfolio. In 2014, Mercedes-Benz India achieved sales history by crossing the five digit sales number.
After six years, Mercedes-Benz leads the luxury car market in India and also holds numero uno position in terms of CSI score and impeccable brand equity in the luxury car segment in India.